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Crazy Shirts, Waikiki A distinct take on a well-worn Polynesian theme in Hawaii


  • Theatrical interpretation of Polynesian theme.
  • High and low ceiling spaces integrated.
  • Organic material palette.

The tourists and shoppers who flock to Waikiki have come to expect the Polynesian and pseudo-Polynesian styles that are an inseparable part of the famous resort strip. The problem for the designer is that what is ubiquitous can become tired, and in a retail setting the Polynesian theme sometimes overpowers the merchandise. To fashion a store that was suggestive of Polynesian themes without being clichéd and that presented merchandise effectively in a high-volume setting, ROBA employed a stripped-down, theatrical approach to an unabashedly pseudo Polynesian structure.